FSS Newsletter :: June
2003
Career Corner :: Cover Letters
Your cover letter presents your intentions, qualifications
and availability to a prospective employer in a succinct
and appealing format. As your first chance to make a great
impression, a personalized letter indicates you are serious
about your job search. Your resume can give the nitty-gritty
of dates, places of employment and education, but your cover
letter must entice the reader to consider you amidst hundreds,
or even thousands, of candidates for any one job opening.
1. Do You Really Need a Cover Letter? You bet! Just as you
would
never show up unannounced at a prospective employer's
door, your resume should never just appear solo on a decision
maker's desk. Your cover letter is your first opportunity
to introduce yourself, present your qualifications and show
the search committee you are a potential candidate for the
advertised position.
2. Personalize It to the Company. Anyone
can reproduce a "canned" cover
letter and hope for the best. Instead, take a few minutes
to personalize your letter to show a company you are serious
about working there. State the reason for your interest in
the company. Show that you have done your homework by mentioning
company specifics such as a department, a new project or
a recent acquisition. Address the cover letter to a specific
individual whenever possible.
3. Why are You Sending Your
Resume and Cover Letter? Cover letters should be clear and
to the point. Include the specific
job title, two to three reasons why your experience makes
a good fit and a brief outline of your career highlights.
4. Highlight Your Strengths. You may be a great person and
never
call in sick, but prospective employers really want
to know why they should consider you for this position. Brag
a little! Give a few facts, list relevant skills and state
accomplishments on recent jobs that will be impressive. Examples:
Increased overseas sales by 93 percent. Negotiated new financial
leases or loans. Implemented new training programs that reduced
staff turnover by 15 percent.
5. State Your Intentions and
Qualifications Right up Front. Don't expect a senior personnel
manager or recruiter to wade
through a mishmash of information on your cover letter before
understanding why you are sending your resume.
6. What Makes
You Different? Emphasize your skills, talents and experiences
to show how you would be a valuable addition
to the team. If you have relevant volunteer or professional
experience, mention it briefly in your cover letter. For
example, if you are an accountant who serves as volunteer
treasurer for a nonprofit community health organization,
include that information. Or if you are an international
sales rep who has lived in Europe and Asia and speaks several
languages, add that to your letter.
7. No Negative Information.
Never include personality conflicts with previous employers,
pending litigation suits or sarcastic
remarks in your cover letter. If you are bad-mouthing your
present place of employment, interviewers may fear a repeat
performance if they hire you.
8. When Should You Include
Salary and/or Relocation Information? The rule of thumb is
to always
include salary requirements
and/or salary history in the cover letter if a prospective
employer requests it. For example, you could write: "My
salary requirements are $60,000-$75,000 (negotiable)." Or
you might write: "My current salary is $53,000 at XYZ
corporation." Eliminating this information from your
cover letter may justify your resume getting tossed out.
Never include salary and relocation information on your resume
-- only address this information in your cover letter.
9.
Take Action Steps. Take a proactive approach in your cover
letter. State the fact that you are available for a personal
interview; give your home, work, email and/or cell phone
numbers where you can be reached; note that you will follow
up by phone (whenever possible) to provide any additional
information required.
10. Be Direct! A professionally written
cover letter and resume can open the door to your next
position on the corporate
ladder or to a new career in a different field. A clean,
error-free presentation, combined with strong phrasing
and solid facts, will encourage the reader to review
the attached
resume and call you in for an interview.
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